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Kids · D2C

Trulittle

Move parents from ad to age-based collection to gift set.

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Audience

Parents shopping age-appropriate, safe kids products.

Conversion goal

Move parents from ad to age-based collection to gift set.

Approach

Warm brand story, age-based collection routing and a gift-set page.

Adjustable Baby Bath Stand

Bath
Pre-sale pages
Advertorial
bathtimeguide.com
X Reasons Why
bathtimeguide.com/adv2
Interstitial
bathtimeguide.com/adv3
Landing pages
PDP
trulittle.com/pages/adjustable-baby-bath-stand-pdp
A+
trulittle.com/pages/adjustable-baby-bath-stand-aplus

Baby Head Support Pillow

Sleep
Pre-sale pages
Advertorial
babypillow.lovable.app
X Reasons Why
babypillow.lovable.app/adv2
Interstitial
babypillow.lovable.app/adv3
Landing pages
PDP
trulittle.com/pages/baby-head-support-pillow-pdp
A+
trulittle.com/pages/baby-head-support-pillow-aplus