Ad Campaigns
Meta Ads campaigns built for low cost per lead.
Campaigns planned, tested and tuned continuously so the cost per verified lead stays low. Below is one campaign case study with the numbers as they came in.
Case study
Meta Ads for a coaching academy.
A live Meta Ads engagement focused on generating qualified leads for an education business, with continuous testing to keep the cost per lead low.
Campaign Budget Managed
₹20K+
Verified Cost Per Lead
₹15 to ₹28
Campaign Variations Tested
Multiple
What I did
- Planned Meta Ads campaigns end to end
- Built multiple audience groups and tested overlap
- Rotated ad creatives against a live control
- Optimised on lead quality, not just cost
- Kept cost per verified lead within a tight band
Result
Managed a campaign budget of over ₹20K with a verified cost per lead between ₹15 and ₹28 across multiple campaign variations. Lead quality improved as creative and audience testing compounded.
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