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Education · Trading & Crypto Coaching
GainTaker Academy
GainTaker Academy sells a 2-month trading and crypto coaching program priced at ₹10,000 to ₹16,000 per month. Cold, premium price, and a tough audience to convince. They came in stuck on student inflow. I ran their Meta ads, optimised for messaging conversations, and turned the spend into a repeatable inbound line.
Total Spend
₹21,983
Messaging Conversations
886
Avg Cost / Conversation
₹24.81
The problem
A premium trading and crypto academy with a ₹10K to ₹16K per month subscription, and a 2-month commitment. Organic reach had plateaued, student sign-ups were slow, and the offer was too expensive to convert cold audiences without a strong intent signal first.
What I did
- Ran 4 Meta ad campaigns optimised for messaging conversations, not link clicks.
- Split test on creative direction: student results, mentor authority, and offer-led angles.
- Kept the funnel WhatsApp-first, so leads landed on chat, not a form.
- Cut campaigns that drifted above ₹40 per conversation, doubled spend on the winners.
Results (verified in Ads Manager)
Reach
1,74,147
Impressions
3,70,298
CPC (all)
₹5.25
CPM
₹59.37
| Campaign | Conversations | Cost / Conv. | Spend |
|---|---|---|---|
| Lead campaign (Aditya) | 465 | ₹18.85 | ₹8,767.02 |
| New creative lead ad | 334 | ₹31.46 | ₹10,508.48 |
| Campaign 03 | 61 | ₹27.79 | ₹1,694.91 |
| Lead form campaign | 26 | ₹38.95 | ₹1,012.72 |
| Total | 886 | ₹24.81 | ₹21,983.13 |
Numbers pulled directly from the client's Ads Manager. No inflation, no vanity metrics.
Tools Used
Meta Ads ManagerMeta PixelWhatsApp BusinessCanvaGoogle Sheets
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